In the talk, Seth talks about the word remarkable and how it implies that you’re doing something so well, so unusual, so inspired that it causes others to remark on it; to talk about it, to share it with friends, family, and associates.
Hearing Seth talk I started thinking about why Be Remarkable is my tagline; where I got it, what I hope it accomplishes.
Where it came from
I heard Be Remarkable, when used to describe what a business does, for the first time from Justin Lukasavige over at CoachRadio.tv. Justin frequently uses this expression on his podcast and in his blog.
When I heard it the first time, it struck a chord with me. Too frequently I’ve seen people who are just in business. Their either just trying to get by or just make more money, but they’re not trying to be remarkable. Being remarkable takes too much effort, too much time, costs too much.
So they do their job, or run their business, or live their life just to get by; doing “just” enough and no more.
The very idea of undertaking any of these endeavors to be remarkable made me smile, made my heart sing, made me stop and think, “Am I being remarkable or am I doing just enough to get by?”
I owe a lot to Justin, least of which is credit for A Better Way of Business’s tagline.
What I hope it accomplishes
There are many things I hope it accomplishes.
With the new direction of this blog announced January 1, 2012, I want to start with the selfish reason. Be Remarkable is intended to make me push myself to be remarkable, to perform my work in such a manner that others not only appreciate it, but talk about it and share it with others. To always push me to perform a little better than last time, to make this time the best effort and product ever. Being remarkable pushes me to approach everything that I do, whether it’s work, play, spending time with family, or time with God to be worthy of remark by others.
With regards to you, my tribe, my audience, my friends, current and future business owners, I hope Be Remarkable forces you to stop, to take a step back, and ask yourself, “Am I performing in a way that is remarkable?”
If not, change your behavior. Either stop performing the tasks that you have no love for and no heart for, or adapt yourself so that you can start performing in a remarkable way. Push to make every effort your best effort; every interaction, your best interaction.
Going forward I intend on keeping Be Remarkable front and center in my life and in my business. Personally, I hope to not have another period of time where I go weeks or months without consciously thinking about this phrase. I hope to live it!
Will you join me in this adventure? Will you push to Be Remarkable? Make this effort your best effort?
It takes hard work. It takes heart. It takes being intentional in all that you do.
Will you join me in my efforts to Be Remarkable?